By Andrea Phillips
The First How-To method consultant to Transmedia Storytelling
“Phillips’s booklet is a strong software for somebody who desires to make a profession for him- or herself in the international of transmedia. via her assistance, the reader is ready to comprehend the basics of transmedia and the ability it could actually have while used with a compelling and robust story."
—David Gale, govt vice chairman, MTV move Media
“Transmedia storytelling is a daring and fascinating new area for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent consultant to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program
“An very good and fair-minded primer and survey of the underpinnings and fast-evolving options in the back of multiplatform narrative. Andrea Phillips is one among a small handful of writers in a position to either practising and obviously conveying the foundations of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense consultant for the fun-filled and unusually extraordinary international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen
Includes Q&A classes with the world’s major specialists in transmedia storytelling
About the Book:
What is transmedia storytelling and what can it do for you?
It’s the buzzword for a brand new generation—a innovative procedure for telling tales throughout a number of media structures and formats—and it’s swiftly turning into the go-to method for a wide selection of companies. should you paintings in advertising, interesting, or advertisements, transmedia storytelling is a must have device for pulling humans into your world.
Why do you want A Creator’s consultant to Transmedia Storytelling?
If you must allure, interact, and captivate your viewers, you would like this e-book. Written via an award-winning transmedia author and well known video games fashion designer, this publication indicates you the way to make use of an analogous advertising instruments utilized by heavy-hitters equivalent to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.
You’ll learn the way to:
- Choose the correct systems in your story
- make a decision even if to DIY or outsource work
- Find and hold a robust center construction team
- Make your viewers a personality on your story
- Get the investment you need—and even make a profit
- Forge your personal profitable transmedia career
With those confirmed media-ready recommendations, you’ll methods to generate must-read content material, must-see video clips, and must-visit web pages that may in simple terms develop greater as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions equivalent to exchange truth video games and fictional personality sites—or even “old-fashioned” structures akin to electronic mail and contact calls. The extra you connect with your viewers and the extra you get them considering the storytelling approach, the extra profitable you are going to be.
This isn’t the longer term. this can be now. this is often the way you inform your tale, contact your viewers, and take your video game to the subsequent level—through transmedia storytelling.
Read Online or Download A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms PDF
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Additional info for A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips