By J. Dickenson
When did Australian girls first input the advertisements undefined? The stereotypical advertisements government may be a pony-tailed, Ferrari-driving, young-ish guy, yet girls have labored in Australian ads enterprises from the 1st years of the fashionable undefined, and this day they contain 1/2 the industry's team. Australian girls in ads within the 20th Century rescues those girls from their obscurity. by way of applying a broader definition of ads than ordinary, this examine finds the $64000 position ladies have performed within the improvement of the Australian ads undefined, sheds gentle on women's fight to arrive the better echelons of the undefined, and considers why the preferred photo of the advertisements government is at such variance from the truth. The stories of those impressive ladies throughout a century of Australian advertisements supply necessary details at the function of gender within the improvement of this ubiquitous undefined, in addition to the encroachment of purchaser tradition.
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Australian Women in Advertising in the Twentieth Century by J. Dickenson