Download e-book for iPad: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce by David Feinleib

By David Feinleib

Learn how you can promote on-line. Real-world case experiences and industry insights from the world's biggest manufacturers display what the simplest manufacturers are doing correct to win on-line. study most sensible practices that let manufacturers and outlets to outlive and thrive within the dynamic, fast moving, and hugely aggressive global of e-commerce.
Leveraging his first-hand wisdom as founder and CEO of content material Analytics, serial entrepreneur and writer David Feinleib examines the threats and giant chance dealing with today’s most dear manufacturers. He demonstrates how manufacturers that are looking to achieve the fiercely aggressive atmosphere of e-commerce needs to comprehend and include the 4 key parts that keep an eye on how a lot is bought and by means of whom: algorithms, content material, comfort, and execution.
What you will Learn

Learn the simplest practices in e-commerce of the world's top manufacturers and the way to:
  • Make the transition from promoting in-store to promoting (and successful) online
  • Conduct on-line model audits to pinpoint possibilities for improvement
  • Increase model fairness via high quality content
  • Maximize onine revenues by means of realizing the most important metrics you must degree and optimize
Who This ebook Is For
Brand managers, patron advertising pros, e-commerce managers, and revenues pros at manufacturers and brands; dealers, classification managers, and retailers at shops; and organization and search engine optimisation pros seeking to enhance services in e-commerce to allow them to extend the paintings they do with their model and save clients

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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib

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