By David Feinleib
- Make the transition from promoting in-store to promoting (and successful) online
- Conduct on-line model audits to pinpoint possibilities for improvement
- Increase model fairness via high quality content
- Maximize onine revenues by means of realizing the most important metrics you must degree and optimize
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This ebook takes an in-depth examine shopper habit within the context of multichannel trade and explores how the convergence of actual and digital channels affects patron decision-making in a multichannel surroundings. during this regard, it is going a ways past explaining offerings among on-line and offline revenues channels, as an alternative supplying insights into how the interaction among varied channel forms is valued through assorted shopper forms and for various items.
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Para ganar dinero en un contexto como el real, en el que los mercados son tan dinámicos, hay que invertir en empresas que puedan soportar bien l. a. presión constante de los angeles competencia. Pero ¿cómo identificar aquellas empresas que no solo están bien hoy, sino que lo estarán también dentro de unos años?
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Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't by David Feinleib